White-Label Web Development Partnership
Client: DigitalFirst Agency
The Challenge
DigitalFirst, a growing Manchester-based digital agency, had won more web development contracts than their in-house team could handle. They needed a reliable white-label partner to design and develop client websites under the DigitalFirst brand — without compromising on quality, turnaround time, or their ability to scale up and down with demand.
Our Approach
- 1
Established a shared Slack channel and Notion project board with templatised intake forms for seamless handoff.
- 2
Created a component library styled to DigitalFirst’s brand guidelines, enabling rapid assembly of marketing sites and landing pages.
- 3
Ran weekly sprint reviews with DigitalFirst’s project managers, treating their clients as our own.
- 4
Delivered 12 sites in the first quarter, progressively moving from brochure sites to more complex builds with CMS and booking integrations.
- 5
Set up a dedicated staging environment per project with automated deployments and client feedback loops.
Technologies Used
The Solution
WebCEO operated as a true extension of the DigitalFirst team, delivering 12 white-label websites in the first three months of the partnership. Each site was built with Next.js and Tailwind CSS v4, backed by either a headless CMS (Sanity) or a lightweight custom dashboard. We maintained DigitalFirst’s brand consistency across all deliverables while handling everything from design handoff to deployment. The partnership freed DigitalFirst’s internal team to focus on high-value strategy and client relationships.
Results & Metrics
12
Websites delivered (Q1)
18 days
Average turnaround
4.9 / 5.0
Client satisfaction
240 hours
Team capacity freed
Client Testimonial
“Working with WebCEO feels like having a top-tier development team in the next room, not an external agency. They understand our standards and consistently exceed client expectations.
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